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The Story of Rustic Cuff

What feels like the end is often the beginning.


Jill Donovan’s need for a creative outlet and her lifelong obsession with cuff bracelets turned into more than she ever dreamed. An
opportunity landed her on the Oprah show where her practice of regifting was challenged by etiquette experts. Jill turned tragedy into triumph and taught herself to make cuffs to gift instead.  Jill gave them to friends, family, and some celebrities.


In March 2015, a Rustic Cuff bracelet that Jill had given to Gayle King was worn by Oprah herself on the cover of her O, The Oprah Magazine®. A regift from Gayle to Oprah? In November 2016, the Rustic Cuff Dallas 1/2” Metallic Stingray was named as one of Oprah’s Favorite Things of 2016. For Jill, these are both the best full-circle moments!


Today, Jill’s inspiration comes from being mom to Ireland and August, AKA Peanut. She attributes the brand’s success to her amazingly loyal friends from all across the country. Known for her big heart and generous spirit, Jill strives to inspire these traits in others and loves hearing new stories from women who are moved to gift the cuff off of their own wrists. For Jill, it’s not about the bracelet, but the connection that is made between two people, often strangers, in that moment. Spontaneous moments. Full of hope and love, tears and laughter. The birth of Rustic Cuff may have stemmed from regifting gone wrong. But the ripple effect is regifting gone right.