If you can DREAM it You can DO it. That’s my favorite quote of Walt Disney’s and let’s face it, he started a multi-billion dollar empire based on America’s least favorite rodent, so…I think he was really onto something. The greatest part about dreaming is sometimes an idea can play out greater than you ever imagined…Especially if you invite other dreamers to the party and that’s exactly what has happened over the past four years with Rustic Cuff’s annual fundraising event, Project Cuffway.
What began as a light-hearted late night social media exchange opened a door to a world of creative possibilities. The question was posed from a group of Rustic Cuff friends of how they could upcycle their beautiful packaging and it quickly turned into a conversation where Jill Donovan, our Owner and CEO, challenged the group to use their stockpile of bags, pouches and boxes to create original designs. What happened next was nothing short of mind-blowing. Over a thousand people submitted designs for our team to review and the dream came to life.
These designs couldn’t go unnoticed --they had to be seen. So Jill bought a runway, created a committee of like-minded dreamers, planned an over-the-top party and sealed it all up with a mission that is near and dear to her heart; raising awareness and funding for pancreatic cancer research in honor of her dad, Bernie Reamer. We are so excited to share that as of today, Project Cuffway has raised over $710,000 for the National Pancreas Foundation and is the single largest fundraising event for this organization in the United States.
This year was the 4thyear of featuring the most innovative and eye-catching designs made by some of the most creative people we have ever met! To change things up a little this year we incorporated duct tape, bubble gum wrappers and the packaging of Jill’s favorite snack—Oreo’s! The imaginations of the designers didn’t disappoint! I don’t know how they continue to come up with such amazing designs but beyond that, I don’t know how the judges choose the winners! They are ALL so amazing as are the stories behind how they were each created. Something so special about Project Cuffway is that it not only brings people together but it ignites the imagination and reminds us that whether we are looking for a solution to a problem or designing a couture piece from Oreo cookies and bubble gum wrappers-- the possibilities are truly limitless. We just have to allow ourselves to push beyond the limits of our imagination. On the other side of that mountain is a world of possibilities, we just have to climb it sometimes.
So for those of you who were unable to join us this year, we are so excited to share some of the most amazing designs you have ever seen! We are still in the “dreaming” stage of planning next year’s event and as we take that path we look to the creative leaders who have gone before us. In the words of the man who built an empire based on a mouse, “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
We can’t wait to see where our dreams are going to lead us next...But we hope you will come along! As for the winners of this year’s competition --they were awarded a Visa Gift Card and a trip to, where else but --Disney World.